Gears Co x Topiary

Introduction

A practical brand foundation designed for both human and agent-led implementation, giving the Gears Co team the rules, assets, and working examples required to build its initial digital presence.

We’ll define the core system together, then give your team enough structure to keep building as the company, product, and manufacturing story develop.

What we'll build

Brand Foundation

  • Refine the logo across sizes and contexts
  • Define the color and typography systems
  • Create a starter set of micrographics
  • Establish the visual and verbal brand rules

Working Expression of the Brand

  • Redesign the existing HTML investor deck
  • Apply the brand system across the deck
  • Create social avatars and headers
  • Prepare reusable HTML elements for the future website
A handoff meant to be used immediately

The brand will be delivered as one system in two formats:

♢ For People

Clear guidelines, source files, working examples, and reusable assets.

♢ For Agents

Structured, machine-readable rules for color, typography, voice, layout, graphics, and motion (along with the relevant source assets).

This gives the Gears Co team and tools like Cursor enough context to extend the brand without starting from scratch or drifting away from the original thinking.

File tree showing the gears-brand deliverable structure with human and agent folders
Final structure will be refined around the tools your team uses, but the handoff is expected to follow this model closely.
What this gives the Gears Co team

At the end of the engagement, your team will be able to:

  • Use a polished HTML deck for fundraising
  • Build the first website in-house
  • Create pages and materials with agent-ready guidance
  • Expand the product story without rebuilding the system

As those needs develop, Topiary can continue helping the system evolve through future website, launch, and brand work.


Timeline: 3-4 weeks

  1. 1. Understand

    Founder conversations, references, existing materials, and technical context

  2. 2. Define

    Visual direction, logo refinement, color, typography, and brand rules

  3. 3. Apply

    HTML investor deck, micrographics, and immediate-use assets

  4. 4. Package

    Human guidelines, agent-ready files, source assets, and final walkthrough

Investment

$14,000 fixed

If the direction and scope feel right, the next step is to finalize the agreement, reserve the project dates, and schedule the first working session.

Lets move forward